Serving Public Relations Firms and Individual Clients
A well rounded media strategy means reaching the full gamut of news outlets. There are a lot of great firms with talented people who get their clients on national and targeted television and into print articles, and who create infectious social media campaigns.
But what about radio?
Talk radio and talk media are in the center of our wheelhouse and we do it better than anyone. That’s why a growing number of leading public relations firms turn to Hogenson Communications as an adjunct to fill that critical component in communications tactics. It takes more than a media list to get clients on radio. It takes a deep understanding of the medium, one rooted in knowing what sells on radio and what doesn’t. It also means having relationships and knowing the people who make the decisions about who gets on-air and who doesn’t.
We’ve been doing talk radio since 1992. That means we know people in the industry. We know how program hosts and producers think. We know what they need to engage their audience. That means we know how to frame your issue in a compelling way that gets interviews.
Give us a call. We’ll listen. We’ll ask the right questions. If we think you’ve got an issue that’s a good fit for radio, we’ll talk a little more. If it’s not a good fit, we’ll tell you that too. We’re not going to take your money unless we’re confident in your success.
A well rounded media strategy means reaching the full gamut of news outlets. There are a lot of great firms with talented people who get their clients on national and targeted television and into print articles, and who create infectious social media campaigns.
But what about radio?
Talk radio and talk media are in the center of our wheelhouse and we do it better than anyone. That’s why a growing number of leading public relations firms turn to Hogenson Communications as an adjunct to fill that critical component in communications tactics. It takes more than a media list to get clients on radio. It takes a deep understanding of the medium, one rooted in knowing what sells on radio and what doesn’t. It also means having relationships and knowing the people who make the decisions about who gets on-air and who doesn’t.
We’ve been doing talk radio since 1992. That means we know people in the industry. We know how program hosts and producers think. We know what they need to engage their audience. That means we know how to frame your issue in a compelling way that gets interviews.
Give us a call. We’ll listen. We’ll ask the right questions. If we think you’ve got an issue that’s a good fit for radio, we’ll talk a little more. If it’s not a good fit, we’ll tell you that too. We’re not going to take your money unless we’re confident in your success.
Thought Leadership
Many of our clients like to include a Thought Leadership component in the services we provide. Here’s why.
You’re smart. You know your issues inside and out. You and your organization enjoy a leadership position within your sphere of influence. All we need to do now is project that into the media through opinion pieces. That’s what we call Thought Leadership, otherwise known as OpEds. But we take it to another level.
Too often, good opinion pieces hit in the newspaper or online and that’s it. It’s a great deliverable but there’s a lot of squandered opportunity too. At Hogenson Communications, we’ll help with your opinion piece at every step in the process, from premise concepts, research and structure to surgical editing and placement.
Once your piece hits in print or online, we move to Phase II of Thought Leadership—promoting your opinion piece to talk radio and booking guest interviews for the author. We can do that because we know a lot of broadcasters and what they’re interested in. That’s the difference between putting together an OpEd and Thought Leadership.
Whether you’re looking for a sustained campaign or a one-off, give us a call. We’re always happy to help.
Many of our clients like to include a Thought Leadership component in the services we provide. Here’s why.
You’re smart. You know your issues inside and out. You and your organization enjoy a leadership position within your sphere of influence. All we need to do now is project that into the media through opinion pieces. That’s what we call Thought Leadership, otherwise known as OpEds. But we take it to another level.
Too often, good opinion pieces hit in the newspaper or online and that’s it. It’s a great deliverable but there’s a lot of squandered opportunity too. At Hogenson Communications, we’ll help with your opinion piece at every step in the process, from premise concepts, research and structure to surgical editing and placement.
Once your piece hits in print or online, we move to Phase II of Thought Leadership—promoting your opinion piece to talk radio and booking guest interviews for the author. We can do that because we know a lot of broadcasters and what they’re interested in. That’s the difference between putting together an OpEd and Thought Leadership.
Whether you’re looking for a sustained campaign or a one-off, give us a call. We’re always happy to help.
Our op-eds have appeared in these publications and more:
Crisis Communications
Just about every PR firm includes crisis management in their portfolio of services. The difference with Hogenson Communications is that we’ve actually done it. A lot of it. For years, and with some of the toughest issues and situations imaginable.
Product recalls, accidents, data breaches, conduct unbecoming, marketplace attacks, product de-selection, criminal prosecutions, civil litigation—we’ve worked with all these situations and more. When the stakes are high and the chips are down, you need something to happen fast, and it has to be the right thing.
We’re good at that.
We’re nimble, discrete, and understand how important the stakes really are. Once we shift into crisis mode, we look around corners for emerging problems and opportunities, making sure the damage doesn’t get worse and that we start making your case in the media. Call us and we’ll give you a confidential assessment of the situation.
Just about every PR firm includes crisis management in their portfolio of services. The difference with Hogenson Communications is that we’ve actually done it. A lot of it. For years, and with some of the toughest issues and situations imaginable.
Product recalls, accidents, data breaches, conduct unbecoming, marketplace attacks, product de-selection, criminal prosecutions, civil litigation—we’ve worked with all these situations and more. When the stakes are high and the chips are down, you need something to happen fast, and it has to be the right thing.
We’re good at that.
We’re nimble, discrete, and understand how important the stakes really are. Once we shift into crisis mode, we look around corners for emerging problems and opportunities, making sure the damage doesn’t get worse and that we start making your case in the media. Call us and we’ll give you a confidential assessment of the situation.
Media Training and Mock Hearings
If you’re contacted by a big league newspaper or TV show, they’re probably not calling because they want to do a story about how awesome you are. You’re facing a deadline with potentially hostile media and you’re not sure what to say or how to say it.
That’s where we come in. We evaluate the landscape, determine your risks and areas of exposure, and help you come up with messaging that meets the needs of the situation. We then work with you on message discipline. Truth is, message discipline is more difficult than coming up with the message. That’s why Hogenson Communications spends the time necessary to train your principal how to stay on message.
Then there’s the Big Presentation. Maybe you’ve been invited to testify before Congress. Perhaps it’s a presentation to the board of directors. Whatever the scenario, Hogenson Communications can help with our Murder Board Training. We provide the basic tools you need for success and then subject your principal to the type of withering questions they might expect in real life.
Some of our clients rely on Hogenson Communications to complement their corporate training programs to prepare up-and-coming managers for leadership positions and groom them for executive situations. We’ve even designed specialized training programs to meet the unique needs of our clients. Give us a call and see what we can do for you.
If you’re contacted by a big league newspaper or TV show, they’re probably not calling because they want to do a story about how awesome you are. You’re facing a deadline with potentially hostile media and you’re not sure what to say or how to say it.
That’s where we come in. We evaluate the landscape, determine your risks and areas of exposure, and help you come up with messaging that meets the needs of the situation. We then work with you on message discipline. Truth is, message discipline is more difficult than coming up with the message. That’s why Hogenson Communications spends the time necessary to train your principal how to stay on message.
Then there’s the Big Presentation. Maybe you’ve been invited to testify before Congress. Perhaps it’s a presentation to the board of directors. Whatever the scenario, Hogenson Communications can help with our Murder Board Training. We provide the basic tools you need for success and then subject your principal to the type of withering questions they might expect in real life.
Some of our clients rely on Hogenson Communications to complement their corporate training programs to prepare up-and-coming managers for leadership positions and groom them for executive situations. We’ve even designed specialized training programs to meet the unique needs of our clients. Give us a call and see what we can do for you.